Interview with John Lucarelli
by Marvelous Bitchin' Rogers on 2001-01-08
MBR:: What happens when you interview a promoter surrounded
in controversy ?? Well your about to find out. Recently I conducted
an interview with John Lucarelli, the promoter, and owner of SWS/WCP.
Here's what came about.......
MBR:: First of all John, thank you for doing this interview. There's
some questions that I really want to ask you, and I tried not to
make those questions hard to answer, As far as controversy and long
stories go. So here we go......
John, you've explained the whole "ECCW incident" in Washington in
detail. I've heard your side of the story, and ECCW's side of the
story. As far as I know, both you, and ECCW, have decided not to
work together and co-promote wrestling cards with each other. I'm
not so sure anyone knows what the actual problem was, other than
the people involved. You and Republic seemed to have different sides
of the story. I don't want you to have to go into detail, but one
more time for the fans, please explain the very main reason that
this whole situation came about.
John:: Simply, it was just a business decision that West Coast Productions,
Inc had to make. You see, it makes no sense throwing good money
into bad projects. It's not that ECCW is a bad project, it isn't.
What it means is this, when any project is new, sometimes in order
to take full advantage of that project, or venture, you must be
able to be flexible within that project. WCP has a motto we live
by, "If you have a first class organization, then have a first class
event.' That's what we were trying to do with ECCW, put on a first
class event in a first class venue. Why? So the fans and performers
would all be treated the way they should be. We leased Bellevue
Community College for this purpose, and others. In my experience,
when you do a promotion, you always need to advertise, that's a
given. However, you don't need to give away the store to get what
you want. You see, if you can find a venue that offers more that
just a space to rent, then its a no-brainer. More bang for
the buck. Let me explain, BCC runs a TV Station on campus that is
rebroadcast on the local cable system here in Seattle. I had already
secured that TV station to come in and film the event in a documentary
format with a finished product to be broadcasted on BCC television
with a copy returned to WCP. This tape would then have been used
for 'The Boys' to splice down segments featuring themselves and
ECCW. They then could have used this tape to promote themselves
for future endeavors of their own choosing. Also, when you use a
BCC type venue, you have access to a population of students that
are there and interested in the activities of their school. This
is really just a few reasons why we picked this venue, same rent
money, but with benefits. This venue did cost a little more than
a bingo hall or your neighbors garage. Because of this, I requested
that ECCW drop their requested dollar amount so that WCP could realize
the expenses of the promotion and therefore go on with the event.
ECCW refused on more than one request made from WCP. I explained
about the other opportunities in Washington and the benefits of
using a venue like BCC, still no movement from ECCW on price. With
ten days to go before Showtime, 12 tickets were sold. I called
a board meeting of WCP Directors and explained the options and costs.
A decision was made that in order to run this event, something had
to give, and to be honest, WCP had already given capitol and time
to this project and we couldn't give anymore. A final request was
made to reduce the price and turned down. We had no other decision
to make, we had to cancel the show.
MBR:: Now....I have to ask you something. Something that I think
I would ask anyone in this business. Some say they do it because
their a life long fan, etc etc...But why did John Lucarelli enter
the grand business of professional wrestling ??
John:: Once a fan, Always a fan. I've used that statement on more
than one interview and I really mean it. Since 1981, I have promoted
everything from baseball card shows to WWF events and its without
a doubt that when I have the most fun, it's when I'm doing pro wrestling
events. They (wrestling promotions) are usually not money makers
and they are not for the glory of promoting my business, it really
is for my own appreciation. The appreciation of the entertainment,
along with the hard work and dedication that 'The Boys' put into
it. Their dedication makes me want to showcase and promote their
talent along with putting on a great show for the fans.
MBR:: Well I live in Oregon myself. I support local wrestling just
as much as the next fan. So I was wondering if you ever plan to
bring a SWS/WCP show to Oregon. If so, which town would you hold
the show in??
John:: We will look into promoting in Oregon. We need to gather
information on licensing and bonding, look at the costs and probably
do it. Any info you have would be appreciated. I think we will be
in Oregon in 2001.
MBR:: Sounds great. Now......All indy promotions talk of bringing
their product to TV. Some promotions are just dreaming, and some
are actually doing it. Does SWS/WCP have any plans to showcase your
great events on television ??
John:: As I stated in my first answer, We have production lined
up. We will tape many matches, edit and polish and then release.
Television is a medium that is unforgiving...it has to be right
the first time, so we will polish and not jump in because we think
we need it. Everything in good timing...yes GOOD TIMING..
MBR:: I think by now every local wrestling fan has heard of a wrestler
by the name of "Awesome Adam." From what I hear he has already worked
shows for you. Some fans might even say that Adam has a good repuation,
as far as entertainment goes. From what I hear for the most part
however, is very negative stuff. I hear that Adam ends up injuring
wrestlers quite often. There's a lot of other stuff I hear too,
but recently Adam shot all this down as being just "rumors." Many
would claim he is just a backyard wrestler who is ready to hurt
himself, or hurt others just to put on a show. I've also heard negative
stuff about his training, saying he was never even been trained
to be a pro wrestler. Some of this might be true, and some not.
I don't want you to have to seperate fact from fiction for us. Instead
John, I want you to give me your views on a few things regarding
Awesome Adam. As we speak, he has worked for you. Do you think Adam
is safe in the ring ?? Safe enough to not risk his opponents health,
or his health for that matter ?? I'm sure you've taken these thoughts
into consideration, but what are your views on him as far as a pro
wrestler goes, and not just an entertainer ?? I know he can entertain
a crowd, but what are your views on safety as far as him performing
John:: Awesome Adam is probably the best wrestler in the PACNW.
I have been with him at his school and he is a patient teacher.
In fact, tomorrow, our local newspaper will be running a feature
with Awesome Adam and his school and his future possibilities in
pro wrestling. They will also follow the show to BCC and do more
feature writing on WCP/SWS. Remember, advertising without giving
away the store. (Sorry, but this could have been ECCW. Too Bad.)
Adam will reach into many avenues, he has the talent to go to the
places he wants to go too. As far as injuring other wrestlers, I
can only answer this way. Lets say you were a pretty good baseball
player, in fact you played Division 1A ball. But that was really
as good as you were. But you thought you were better, you could
play pro if you got the chance. So one day you go down to Arizona,
call up Randy Johnson and say, "Hey Randy, I know your pretty good,
got some heat, but I'll kick that heat right up your fatty tighty..."
Well Randy knowing what he knows, comes down to the park and you
step into the box. Randy throws one across the plate, maybe 75mph
and you get a little wood on it. " SEEEE" you yell....I got talent"
Randy then comes at you with some 99mph heat and knocks you on your
butt and that's when you then decide that maybe since you didn't
even see that pitch...and most pitchers in the big leagues throws
pretty hard like that, you decide that maybe a men's league is better
for your game. You tip your hat to Randy with respect and go you
merry way... This is kind of what it's like with Adam. He is very
talented and knows it. He is in that one percent that can make it.
Since he knows this, he works very hard for himself and the fans.
The problem is that there is a lack of respect between the vets
and Adam. That's where the problem begins and ends. In my promotion,
we recognize the vets along with GOOD new talent. Adam can throw
the heat and knows he can stand in the batters box with anybody
and that's not such a bad thing. But even he respects all the levels
of talent and he knows that what is important is respect. He respects
his critics but will not bow to them to hold himself back. He has
his sights on bigger things for himself. And the fact is, he will
probably get there. As far as talent......Adam has a unique gift
to be able to do the things he can with his body. Its a gift and
he is using it. I watched him in a match with Nickie Sixx. Now Nickie
and Adam have never worked together, but it was a main event match
because they respected each other and worked hard together. There
is just some jealously in the ranks and really, other people just
need to get on the train and ride. Adam just wants to be respected
for his work like everyone else who works hard at their trade.
MBR:: .....Intresting...............anyway.....This may sound like
an odd question, but I was wondering where you got your ring from.
Wrestling rings are quite expensive, and the local people around
here seem to sell them from promoter to promoter. Almost like a
hand me down. For instance, PNCW's ring looks like it was used in
the 1940's. Did you have someone build you a ring, or did you buy
it used ?? And who did you get it from ??
John:: We will be using the SWS ring and crew.
MBR:: (*MBR's note:: there was a misunderstanding there. I was actually
wondering where/who John got his ring from. No biggie.*) One more
question before we part ways John. Who do you think is the best
wrestler in the Pacific Northwest today ??
John:: Awesome Adam and Matt Farmer are running neck and neck. Tony
Kozina is peeking in the door though.
MBR:: Well it's been a pleasure to interview you, and I hope I am
able to do it again sometime in the future. I look forward to being
able to attend one of your shows. For more information on SWS/WCP
shows, and more info on John Lucarelli...email him at....J_Lucarelli@msn.com
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from the boys:
Ed Moretti says "Hey kid, its already ten minutes in, people are going crazy, and we ain't even tied up yet".